passwella.
Menu

WAEC Marketing 2015 Question 22

Question 22

Sales Promotion

Premium goods are offered either free or at low cost to

  1. A.improve customers' taste.
  2. B.give incentive to buyers.
  3. C.enhance after-sales service.
  4. D.improve quality of product.
Show the answer and explanation

Answer: B (give incentive to buyers.)

Explanation

Premiums are gifts or cheap extras given as an incentive to make people buy.