passwella.
Menu

WAEC Marketing 2015 Question 20

Question 20

Promotion and Advertising

A policy where a manufacturer of a product contributes to a retailer's advertising cost of his product is

  1. A.institutional advertising
  2. B.promotional advertising.
  3. C.informative advertising.
  4. D.cooperative advertising.
Show the answer and explanation

Answer: D (cooperative advertising.)

Explanation

In cooperative advertising the manufacturer and the retailer share the cost of advertising the manufacturer's product.