passwella.
Menu

WAEC Marketing 2015 Question 17

Question 17

Markets

The process of dividing a market into homogenous groups of buyers is

  1. A.product differentiation.
  2. B.target marketing, market.
  3. C.segmentation.
  4. D.product positioning.
Show the answer and explanation

Answer: C (segmentation.)

Explanation

Market segmentation splits a market into groups of buyers with similar needs or characteristics.