Theory question 104
Public Opinion and Mass MediaOutline five ways in which Public Opinion is measured.
Show the model answer
Model answer
Any five: opinion polls/surveys; elections and referendums; mass media (letters, phone-ins, editorials, social media); protests, strikes and demonstrations; pressure groups' statements; seminars, symposia and public hearings; reports of commissions of inquiry; rumours and informal discussions; reports of security/intelligence agencies.
Explanation
List five methods, each with a brief explanation.