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WAEC Commerce 2026 Question 41

Question 41

Marketing

Which of the following terms is not a marketing mix?

  1. A.Promotion
  2. B.Product
  3. C.Price
  4. D.Penetration
Show the answer and explanation

Answer: D (Penetration)

Explanation

The marketing mix is product, price, place and promotion. Penetration is a pricing strategy, not one of the four Ps.