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WAEC Commerce 2024 Question 35

Question 35

Marketing

An advantage of personal selling is that it

  1. A.appeals to many people at a time.
  2. B.ensures a wider market coverage.
  3. C.involves little expenditure.
  4. D.generates immediate feedback.
Show the answer and explanation

Answer: D (generates immediate feedback.)

Explanation

In personal selling the salesperson meets the buyer face to face, so he gets questions and reactions at once.