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WAEC Commerce 2022 Question 39

Question 39

Advertising

Advertisement which is geared towards a particular audience is

  1. A.direct advertising
  2. B.indirect advertising
  3. C.mass advertising
  4. D.persuasive advertising
Show the answer and explanation

Answer: A (direct advertising)

Explanation

Direct advertising is aimed at a specific, chosen group of people (e.g. by mail or targeted messages), unlike mass advertising aimed at everyone.