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WAEC Commerce 2022 Question 36

Question 36

Marketing

The marketing concept emphasizes

  1. A.sale of goods directly to customers
  2. B.use of promotional tools to stimulate sales
  3. C.mass production of goods
  4. D.consumer's satisfaction at a profit
Show the answer and explanation

Answer: D (consumer's satisfaction at a profit)

Explanation

The marketing concept says a firm should satisfy consumers' needs and, by doing so, make a profit.