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WAEC Commerce 2021 Question 41

Question 41

Consumer Protection

The saying that the 'consumer is always right' describes the doctrine of

  1. A.caveat emptor.
  2. B.consumer sovereignty.
  3. C.consumer protection.
  4. D.proximate cause.
Show the answer and explanation

Answer: B (consumer sovereignty.)

Explanation

Consumer sovereignty means the consumer is 'king': what consumers choose to buy decides what firms produce. Caveat emptor means 'let the buyer beware'.