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WAEC Commerce 2021 Question 36

Question 36

Marketing

The main idea of the marketing concept is that all the firm's plans and operations should be

  1. A.product oriented.
  2. B.price oriented.
  3. C.consumer oriented.
  4. D.company oriented.
Show the answer and explanation

Answer: C (consumer oriented.)

Explanation

The marketing concept says a firm should find out what consumers want and plan everything around satisfying them.