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WAEC Commerce 2018 Question 30

Question 30

Marketing

Which of the following is not a component of the marketing mix?

  1. A.Price
  2. B.Place
  3. C.Population
  4. D.Product
Show the answer and explanation

Answer: C (Population)

Explanation

The marketing mix is the four Ps: product, price, place and promotion; population is not one of them.