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WAEC Commerce 2017 Question 17

Question 17

Wholesale Trade

The most suitable channel for the sale of an aircraft is

  1. A.manufacturer — wholesaler — retailer — consumer.
  2. B.manufacturer — wholesaler — consumer.
  3. C.manufacturer — retailer — consumer.
  4. D.manufacturer— consumer.
Show the answer and explanation

Answer: D (manufacturer— consumer.)

Explanation

Costly, specialised goods like aircraft are sold directly by the manufacturer to the buyer.