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WAEC Commerce 2015 Question 5

Question 5

Marketing

Dividing the market for a product according to potential buyers who have common characteristics is

  1. A.Market analysis .
  2. B.market penetration.
  3. C.market segmentation.
  4. D.market research.
Show the answer and explanation

Answer: C (market segmentation.)

Explanation

Market segmentation splits a market into groups of buyers with similar characteristics.