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WAEC Commerce 2015 Question 41

Question 41

Marketing

All activities aimed at creation of a good image for an organization are referred to as

  1. A.market segmentation.
  2. B.market research.
  3. C.public relation.
  4. D.consumer orientation.
Show the answer and explanation

Answer: C (public relation.)

Explanation

Public relations builds a good image of an organisation with the public.