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WAEC Commerce 2015 Question 29

Question 29

Marketing

Which of the following is an aspect of marketing concept?

  1. A.Product differentiation
  2. B.Sales orientation
  3. C.Consumer orientation
  4. D.Price differentiation.
Show the answer and explanation

Answer: C (Consumer orientation)

Explanation

The marketing concept is consumer-oriented: it starts with the customer's needs.