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WAEC Commerce 2015 Question 15

Question 15

Marketing

The term consumer sovereignty means that the

  1. A.seller is the king.
  2. B.product is supreme.
  3. C.buyer is the king.
  4. D.producer is the king.
Show the answer and explanation

Answer: C (buyer is the king.)

Explanation

Consumer sovereignty means the consumer's choices decide what is produced: the buyer is king.