Theory question 105
MarketingCommerce 2 (essay)
(a) What is packaging?
(b) State three disadvantages of packaging.
(c) State five reasons for the packaging of products by manufacturers.
Show the model answer
(a) Packaging is wrapping or putting a product in a container to protect it and make it attractive for sale.
(b) Any three: increases cost and price; packaging materials pollute the environment; attractive packs can hide poor quality/deceive buyers; may be used to reduce quantity unnoticed; waste of resources.
(c) Any five: protects goods from damage, dirt and spoilage; makes goods attractive (advertising); identifies the product/brand; carries information (contents, use, expiry date); makes handling, storage and transport easier; allows sale in convenient quantities; prevents adulteration; helps self-service selling.
Reasons in (c) cover protection, promotion and convenience.