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WAEC Commerce 2014 Question 50

Question 50

Advertising

An advertising campaign designed to sell one's own products at the expense of other brands is

  1. A.competitive.
  2. B.persuasive.
  3. C.direct.
  4. D.informative.
Show the answer and explanation

Answer: A (competitive.)

Explanation

Competitive advertising tries to win customers away from rival brands.