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WAEC Commerce 2014 Question 16

Question 16

Marketing

Which of the following is a function of marketing department in a firm?

  1. A.Add value to goods and services.
  2. B.Protect those who engage in business transactions.
  3. C.Initiate general policies in the organization.
  4. D.Handle all staff matters in the business.
Show the answer and explanation

Answer: A (Add value to goods and services.)

Explanation

Marketing gets goods to customers where and when they want them, adding value (utility).