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WAEC Commerce 2008 Question 49

Question 49

Marketing

Which of the following is not a favourable condition under which personal selling can be practised?

  1. A.When advertising entails relatively high costs
  2. B.When the market is concentrated
  3. C.When the market is dispersed
  4. D.When personal touch is needed.
Show the answer and explanation

Answer: C (When the market is dispersed)

Explanation

Personal selling is costly when buyers are widely scattered, so a dispersed market does not favour it.