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WAEC Commerce 2007 Question 48

Question 48

Marketing

Which of the following refers to the division of a market into identifiable sub-markets?

  1. A.Market research
  2. B.Market segmentation
  3. C.Market penetration
  4. D.Marketing mix.
Show the answer and explanation

Answer: B (Market segmentation)

Explanation

Market segmentation divides a market into sub-groups.