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WAEC Commerce 2007 Question 27

Question 27

Retail Trade

A popular product priced low to attract a larger number of buyers to a shop is called

  1. A.loss leader
  2. B.capital good
  3. C.seasonal good
  4. D.price ring.
Show the answer and explanation

Answer: A (loss leader)

Explanation

A loss leader is priced low to draw customers.