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WAEC Commerce 2005 Question 40

Question 40

Marketing

Which of the following would be necessary before the introduction of a new product?

  1. A.Product differentiation
  2. B.Target marketing
  3. C.Market research
  4. D.Market segmentation
Show the answer and explanation

Answer: C (Market research)

Explanation

Market research finds out whether there is demand for the new product.