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WAEC Commerce 2005 Question 27

Question 27

Marketing

A set of measures pursued by an organization in order to maintain goodwill in its environment is referred to as

  1. A.human relations
  2. B.public relations
  3. C.personal relations
  4. D.organizational setp-up.
Show the answer and explanation

Answer: B (public relations)

Explanation

Public relations maintains a firm's goodwill with the public.