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WAEC Commerce 2005 Question 19

Question 19

Wholesale Trade

Which of the following will not be considered in choosing a channel of distribution?

  1. A.Nature of product
  2. B.Preferences of consumers
  3. C.Volume of sales
  4. D.Quality of product.
Show the answer and explanation

Answer: D (Quality of product.)

Explanation

The nature of the product, consumers' preferences and volume of sales all affect the channel; quality does not.