Theory question 110
AdvertisingCommerce 2 (essay, answer five questions only)
State two advantages of using each of the following media of advertising.
(a) Newspaper
(b) Radio
(c) Television
(d) Posters
(e) Direct mail
Show the model answer
(a) Newspaper (any two): can be kept for reference; wide circulation; detailed information and pictures; relatively cheap.
(b) Radio (any two): reaches rural and non-literate people; wide coverage; can be in local languages; cheaper than TV.
(c) Television (any two): combines sight and sound; products can be demonstrated; uses colour; strong impact.
(d) Posters (any two): constant reminder; attract attention; cheap; show where products can be obtained.
(e) Direct mail (any two): personal touch; selective – reaches chosen audience; detailed information; cost-effective for small audiences.
Two advantages for each medium.