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WAEC Commerce 2004 Question 46

Question 46

Advertising

The choice of medium used in advertising is not determined by the

  1. A.cost of using a particular medium
  2. B.age group to which the medium appeals
  3. C.nationality of people using the medium
  4. D.number of people reached by the medium
Show the answer and explanation

Answer: C (nationality of people using the medium)

Explanation

Cost, audience age and reach matter; nationality of users does not.