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WAEC Commerce 2004 Question 44

Question 44

Marketing

Which of the following is the main task of the Marketing Manager whose company has adopted the marketing concept? To

  1. A.identify and satisfy customers' needs
  2. B.maintain the company's share of the market
  3. C.recruit more salesmen
  4. D.make maximum profit
Show the answer and explanation

Answer: A (identify and satisfy customers' needs)

Explanation

The marketing concept puts identifying and satisfying customers' needs first.