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WAEC Commerce 2004 Question 37

Question 37

Advertising

When consumers are unaware of the quality of a product, the best advertising technique to use is

  1. A.informative advertising
  2. B.competitive advertising
  3. C.direct advertising
  4. D.indirect advertising
Show the answer and explanation

Answer: A (informative advertising)

Explanation

Informative advertising tells consumers about a product's qualities.