WAEC Commerce 2003 Theory question 108

(a) Any five: to identify and distinguish his product from rivals'; to make advertising easier; to build customer loyalty and repeat buying; to protect against imitation; to allow a higher price for a known quality; to make introducing new products easier; to control quality and image.
(b) Any five: protects goods from damage, dirt and spoilage; makes goods attractive (advertises them); makes handling, storage and carriage easier; carries information (contents, weight, instructions, expiry date); allows self service; prevents adulteration/short weight; preserves goods longer; containers may be reused.

Branding gives a product an identity; packaging protects and presents it.