Theory question 102
AdvertisingCommerce 2 (essay)
(a) Give four arguments for and three arguments against advertising
(b) List six advertising media used by business organizations in West Africa
Show the model answer
(a) For (any four): informs consumers about products and prices; increases sales, leading to mass production and lower costs; introduces new products; creates employment (agencies, media); supports newspapers, radio and TV; encourages competition and better quality; raises standard of living.
Against (any three): raises the cost and price of goods; can be misleading or exaggerated; encourages impulse buying and wasteful spending; may promote harmful goods (alcohol, tobacco); can help big firms create monopolies; some adverts are immoral or a public nuisance.
(b) Any six: newspapers; magazines; radio; television; cinema; posters/billboards; handbills/leaflets; neon signs; window displays; vehicle stickers; loudspeaker vans; internet.
Four points for and three against in (a).