WAEC Commerce 2003 Theory question 102

Theory question 102

Advertising

Commerce 2 (essay)
(a) Give four arguments for and three arguments against advertising
(b) List six advertising media used by business organizations in West Africa

Show the model answer
Model answer

(a) For (any four): informs consumers about products and prices; increases sales, leading to mass production and lower costs; introduces new products; creates employment (agencies, media); supports newspapers, radio and TV; encourages competition and better quality; raises standard of living.
Against (any three): raises the cost and price of goods; can be misleading or exaggerated; encourages impulse buying and wasteful spending; may promote harmful goods (alcohol, tobacco); can help big firms create monopolies; some adverts are immoral or a public nuisance.
(b) Any six: newspapers; magazines; radio; television; cinema; posters/billboards; handbills/leaflets; neon signs; window displays; vehicle stickers; loudspeaker vans; internet.

Explanation

Four points for and three against in (a).