Theory question 104
MarketingCommerce 2 (essay)
(a) Give six reasons why manufacturers pre-package their products
(b) State any four disadvantages of pre-packaging
Show the model answer
(a) Any six: to protect goods from damage and contamination; to make goods attractive and advertise them; to identify/brand the product; to make goods easy to handle, store and carry; to give information (contents, weight, price, instructions); to make self-service possible; to allow standard quantities and prevent short weight; to preserve goods longer.
(b) Any four: raises cost and price of goods; buyer cannot examine contents; packages may be used to deceive (attractive pack, poor content); waste and pollution from used packs; fixed quantities may not suit every buyer; packaging may be imitated (fake products).
Pre-packaging means goods are packed by the maker before reaching the shop.