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WAEC Commerce 2000 Question 40

Question 40

Marketing

Firms wishing to defend established products as well as launch new ones will make use of

  1. A.franchising
  2. B.product differentiation
  3. C.branding
  4. D.advertising
Show the answer and explanation

Answer: D (advertising)

Explanation

Competitive advertising defends existing products and informative advertising introduces new ones.