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WAEC Commerce 2000 Question 37

Question 37

Marketing

The marketing activity that stimulates immediate demand for a product is

  1. A.sales promotion
  2. B.publicity
  3. C.consumer relations
  4. D.personal selling
Show the answer and explanation

Answer: A (sales promotion)

Explanation

Sales promotion (free samples, price cuts, gifts, displays) is aimed at boosting sales at once.