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WAEC Commerce 1998 Question 10

Question 10

Marketing

Which of the following describes the marketing mix?

  1. A.Distribution, product policy, promotion, pricing policy
  2. B.Product planning, development, market research, price
  3. C.Product, Price, place, development
  4. D.Communication, advertising, pricing, promotion
  5. E.Advertising, pricing, development, communication
Show the answer and explanation

Answer: A (Distribution, product policy, promotion, pricing policy)

Explanation

The marketing mix is the four Ps: product, price, place (distribution) and promotion.