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WAEC Commerce 1997 Question 72

Question 72

Marketing

The products that are regularly and easily bought by customers through habit are called

  1. A.industrial goods
  2. B.capital goods
  3. C.specialty goods
  4. D.giffen goods
  5. E.convenience goods
Show the answer and explanation

Answer: E (convenience goods)

Explanation

Convenience goods, such as bread, soap and matches, are bought frequently and by habit.