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WAEC Commerce 1997 Question 67

Question 67

Advertising

The main reason for advertising an already existing line of products is to

  1. A.develop customers' awareness
  2. B.entertain customers
  3. C.introduce a price deal
  4. D.build brand recognition
  5. E.retain old customers
Show the answer and explanation

Answer: E (retain old customers)

Explanation

Advertising an established product reminds buyers and keeps existing customers loyal.