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WAEC Commerce 1997 Question 64

Question 64

Advertising

Which of the following monitors people's opinion about a firm and takes measures to correct adverse impressions?

  1. A.Public Relations
  2. B.Advertising
  3. C.Sales Promotion
  4. D.Exhibitions
  5. E.Trade Fairs
Show the answer and explanation

Answer: A (Public Relations)

Explanation

Public relations builds goodwill and corrects bad impressions of the firm.