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WAEC Commerce 1997 Question 51

Question 51

Marketing

Which of the following is not true of branding?

  1. A.Facilitates identification of goods
  2. B.Leads to increased sales and deeper loyalty
  3. C.Makes market segmentation easier
  4. D.Encourages pilfering
  5. E.Facilitates advertising
Show the answer and explanation

Answer: D (Encourages pilfering)

Explanation

Branding helps identification, sales and advertising; it does not encourage pilfering.