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WAEC Commerce 1997 Question 31

Question 31

Marketing

Which of the following is the basic principle of marketing concept?

  1. A.Seller-oriented
  2. B.Producer-oriented
  3. C.Consumer-oriented
  4. D.Manufacturer-oriented
  5. E.Product-oriented
Show the answer and explanation

Answer: C (Consumer-oriented)

Explanation

The marketing concept puts the consumer's needs first.