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WAEC Commerce 1992 Question 96

Question 96

Advertising

Branding is a good example of

  1. A.competitive advertising
  2. B.marketing research
  3. C.generic advertising
  4. D.consumerism
  5. E.marketing concept
Show the answer and explanation

Answer: A (competitive advertising)

Explanation

Brands are advertised to win customers from rival products, which is competitive advertising.