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WAEC Commerce 1992 Question 88

Question 88

Advertising

The giving of free samples to stimulate consumers' demand for a company's product is called

  1. A.advertising
  2. B.consumer protection
  3. C.marketing research
  4. D.marketing concept
  5. E.sales promotion
Show the answer and explanation

Answer: E (sales promotion)

Explanation

Free samples, gifts and price offers are sales promotion methods.