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WAEC Commerce 1992 Question 79

Question 79

Marketing

The essence of the marketing concept is that all company planning, operations and other activities should be

  1. A.consumer- oriented
  2. B.dividend- oriented
  3. C.profit- oriented
  4. D.product- oriented
  5. E.company- oriented
Show the answer and explanation

Answer: A (consumer- oriented)

Explanation

The marketing concept puts the consumer's needs at the centre of everything the firm does.