WAEC Commerce 1992 Question 54

Question 54

Marketing

The system of collecting information with a view to determining the extent of demand for a product is known as

  1. A.advertising
  2. B.marketing research
  3. C.marketing
  4. D.marketing segmentation
  5. E.communication
Show the answer and explanation

Answer: B (marketing research)

Explanation

Marketing research gathers and studies information about the market and demand for a product.