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WAEC Commerce 1992 Question 12

Question 12

Marketing

Which of the following has the main objective to differentiate between similar products from different manufacturers?

  1. A.Branding
  2. B.Wrapping
  3. C.Packaging
  4. D.Mark up
  5. E.Display
Show the answer and explanation

Answer: A (Branding)

Explanation

A brand name or mark identifies one maker's product and sets it apart from similar products of other makers.