passwella.
Menu

WAEC Commerce 1991 (August) Question 71

Question 71

Marketing

The consumer is always right. This describes the doctrine of

  1. A.social responsibility
  2. B.consumer movement
  3. C.consumer sovereignty
  4. D.consumer protection
  5. E.caveat venditor
Show the answer and explanation

Answer: C (consumer sovereignty)

Explanation

Consumer sovereignty means consumers' choices decide what is produced.