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WAEC Commerce 1991 (August) Question 32

Question 32

Marketing

Which of the following involves gathering and analysing information about demand, consumer wants and new products?

  1. A.Sales promotion
  2. B.Market research
  3. C.Personal selling
  4. D.After-sales service
  5. E.Physical distribution
Show the answer and explanation

Answer: B (Market research)

Explanation

Market research collects and analyses information about consumers and demand.