Question 7
Wholesale TradeThe factors that determine the channel of distribution chosen by a manufacturer include:
I. Nature of the product
II. Target market size and location
III. Availability of middlemen
IV. Government trade restrictions only
- A.I, II and III only
- B.I and IV only
- C.II, III and IV only
- D.All of the above
Show the answer and explanation
Answer: A (I, II and III only)
Explanation
The product, the market and the middlemen available decide the channel; 'government restrictions only' is wrong because it claims to be the sole factor.