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UI Post-UTME Commerce 2017 past questions and answers

1 questions. Try each one, then open the answer to check yourself and read the explanation.

Question 4

Marketing

When an organization studies a market that is underserved by others and creates a product or service for the segment, it is engaged in

  1. A.Market positioning
  2. B.Market integration
  3. C.Market orchestration
  4. D.Product differentiation
Show the answer and explanation

Answer: A (Market positioning)

Explanation

Spotting an unserved segment and placing a product there is market positioning.

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