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JAMB Use of English 2009 Question 23

Question 23

Comprehension
JAMB 2009 Passage IV: The new salesmanship (cloze)
Business executives selling industrial and high price-tag customer goods have come to the ...16... [A. realization B. conclusion C. level D. point] that there should be a better approach to buyer-seller ...17... [A. relationship B. existence C. agreement D. friendship]. In Nigeria, a new brand of salesmanship is emerging. Today, such ...18... [A. concepts B. words C. clauses D. definitions] as consultative selling, relationship marketing and value-added selling have become common catchphrases with professional salespeople. Salespeople are now ...19... [A. emerging B. reversing C. dangling D. shifting] from pushy, hard selling to consultations, playing business advisory and problem-solving roles for their customers. Customer ...20... [A. interest B. awareness C. view D. service] has assumed a higher dimension. Salespeople and their companies are beginning to realize that the only way to stay in business and possibly be ahead of ...21... [A. distribution B. competition C. consumption D. production] is to give adequate attention to the needs of customers. Salespeople and business executive are beginning to understand that customer ...22... [A. respect B. dignity C. loyalty D. obedience] is what ensures a robust bottom line. The only way to do this is to give special attention to the needs of customers. First time purchase is the beginning of a relationship. We now have a very ...23... [A. tangible B. rowdy C. sensitive D. desirable] marketplace in which people feel a need for personal intimacy and excellent service. In fact, some customers want to be pampered. They want customized service. They want a salesperson who comes to them with a ...24... [A. prior B. full C. biased D. simple] knowledge of their needs and has ready-made solutions to their problems. The ability to ...25... [A. analyze B. present C. organize D. discuss] the needs of the customer and provide adequate information that helps the customer to make informed purchase decisions are attributes that the modern customer respects and appreciates in good professional salespeople.

Adapted from DAILY INDEPENDENT, 20 August, 2007

Passage IV, gap 23: We now have a very ________ (23) marketplace in which people feel a need for personal intimacy and excellent service.

  1. A.tangible
  2. B.rowdy
  3. C.sensitive
  4. D.desirable
Show the answer and explanation

Answer: C (sensitive)

Explanation

A marketplace where customers want personal attention and excellent service is one that reacts strongly to how they are treated, a sensitive marketplace.